Wednesday, February 27, 2008

Service Oriented Business Applications

Business Drives Service Oriented Business Applications

Businesses today are facing the need to improve process efficiencies, sales productivity, revenue growth and cost savings — and many have made great strides by transforming their organizations to better focus on the needs of customers and business partners. However, to win more business from new and existing customers, and to even further streamline supplier relationships, organizations need to create outward-facing processes that meet several key requirements:

§ They must create process efficiencies for better productivity and cost management.
§ They must be able to quickly adapt to market changes.
§ They must satisfy customer needs and enhance the user experience while buying a product or recieving service

To achieve this, organizations need to shift to a Web-centric business model where transactions are carried out seamlessly across the extended enterprise. This model requires a new information architecture (SOA) in which applications may run in the network, but where the bulk of the interfaces and transactions are carried out over the Web, in an integrated, highly streamlined and configurable manner.


Over the last 2 years SEEC has been assembling Service oriented Business Applications or Composite Applications using a set of pre-built business components in the insurance vertical. These applications have typically addressed front office requirements like Agent and self service portals. These portals provide information in a single view even though the source of information is from many siloed back end systems. They also allow the user to initiate certain business processes to support sales or customer service. One of the inherent features of these applications is that new products and channels can be introduced without having to rewrite the code as the design paradigm allows for defining product, channel and customer specific information and rules.

For information on assembling SOA applications please click on link below:
http://www.intellectseec.com/about-us/technology.asp